CVI Visual Identity
While working at CVI, as part of the rebranding and redesign, I was tasked with the creation of their new visual identity. It was important for the team to represent the main values of the project, as well as have a differentiated identity from similar nonprofits.
Sans serif font
Clean and simple, easily reused in other contexts and on the website.
Positive imagery
With a twofold meaning, indicating how the tool works, and to shed a positive light onto the process.
Trustworthy colors
The color blue is associated with open spaces, freedom, trust, wisdom and confidence.
juditserral.design@gmail.com